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Services: How We Guarantee to Boost your Performance
FCGNews
Analyze Potential
  • Business plan
  • Research areas of activity
  • Set up a mailing plan
 

Develop a Plan
  • Obtain new donors
  • Upgrading programmes
  • Conversion programmes
  • Reactivation programmes
  • Develop mailing packages
 

Choose Target
Groups & Addresses
  • Address databases
  • Choosing the right target groups
 

Creative Implementation
  • Design mailing package
  • Develop new incentives
  • Special mailing forms
  • Tailored packages
 

Production and Implementation
  • Printing
  • Addressing
  • Mailing
  • Network of partners
 

Address Management
and Donation Records
  • Donor database
  • Records of new donors
  • Payment records
  • Address corrections
  • Address selection
  • Returns processing
 

Analysis and Evaluation
  • Performance assessments
  • Daily evaluations
  • Analysis of address groups
  • Analysis of areas of activity
  • Costs per donor
  • Response rates
  • ROI calculations
 
innovation circle
Always in search of something new…We develop new fundraising strategies for customers on an ongoing basis – from online campaigns to our popular and lucrative legacy and large-scale donor programs.

Get in touch and we’ll come up with the right fundraising mix.
The Circle of Success

Charitable and non-profit organizations are dependent on the participation and support of as many regular donors as possible. That's where we come in…

Here’s how our strategy for success works:

 >   Setting up Donor Databases

We boost your revenue from donors via direct mailing campaigns which we develop for you and implement on your behalf. This is done at a local, regional or national level, depending on the geographic focus of your organization. The first prospect mailing to tested addressee groups generates the first new donors. After that your donor database (referred to as the house list) will start to fill up.

 >   Generating Donations

Once your house list has been set up, various direct mailings requesting financial support and tailored carefully to their targets are sent 6-10 times a year. This will trigger an increasing number of donations.  As your revenues grow, your organization will have increased scope for action.

 >   Information and Communication

Donation mailings also function as important multipliers. There will be an increase in awareness levels regarding your areas of activity, your targets will become increasingly knowledgeable about what you do, and your campaigns and projects will reach a broader public. From your standpoint this has a dual benefit: your carefully quantified presence in thousands of households will strengthen your organization and give it additional weight.

Want to know even more about what we can do for you?  Click on any one of the seven elements of our circle of success:

 
01  Analyze Potential

In this phase, we take a very close look at your organization:  Which areas of activity are important to you?  How well known are you? Is your geographic focus regional or international?   Has a donor database been created yet? Using these and other indicators, we calculate the donor potential of your organization and use it to create an initial business model.

 
02  Develop a Plan

We prepare an overview of possible direct mailing activities for a period of 1-3 years. We analyse your key issues, design a suitable campaign package (envelopes, letters, payment forms, incentives, thank-you letters etc.) and look into additional measures such as telephone marketing and online fundraising.

 
03  Choose Target Groups & Addresses

fcgroup can provide you with access to an address database of around 6.3 million private individuals and around 3.3 million households, which essentially constitutes everyone in Austria capable of donating. The results of this analysis of potential allows us to determine the optimum target groups for your organization.   We then filter them off to ensure the most efficient expense-revenue ratio.  

 
04  Creative Implementation

Not all letters are created equal: the more subtle and persuasive the mailings, the greater the outcome. One of our key strengths is our tailored packages reflecting your organization’s public identity. We also come up with suitable ideas for incentives, e.g. personalised address labels or original Christmas labels. 

 
05  Production and Implementation

fcgroup can organize and coordinate all the various process steps, from initial creation right the way through to mailing, saving you time and ensuring cheaper rates. Thanks to our broad network of partners (lettershops, address logistics companies, printers), we can minimize costs and pass on that advantage to our customers.

 
06  Address Management and Donation Records

The fcgroup donor database can provide you with the very latest information on donor behaviour, which is particularly useful for decision-making on how to optimize your fundraising plan.  Our technically cutting-edge system offers advanced functionalities, high levels of data security, and an excellent price-performance ratio.

 
07  Analysis and Evaluation

We can also help you perform targeted performance assessments. Daily evaluations and address group analyses are available at any time.  We can keep you up to date on outcome rates and assist with ROI calculations.  fcgroup helps you keep a grip on it all!